Is it childish to call David Brooks "Bobo"?

Crooked Timber: How To Ascribe Super-Powers To Words - David Brooks on the inaugural address

Does Bobo believe this, or what?

Hmm. It seems a big childish to call David Brooks "Bobo". On the other hand, he does inflict his inanities on us. It's a real ethical quandry.

Brooks is emblematic of the fall of the New York Times.