Saturday, February 05, 2005

The power of identifiers and the end of privacy

AdCritic Interactive - ACLU

This is a wonderful little video. Pizza Palace takes an order, but they've moved a bit beyond Caller-ID. Using the new national ID, they link to a wide variety of databases covering health, Library, travel, shopping, crime and finance.

It's nothing new, but it's very well done. I don't see how we'll avoid this 'transparent world'.

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