Recently I gave a talk on outsourcing clinical content creation (hospital care plans, standardized order sets, etc) to a physician audience. I was able to work in a reference to
Wikipedia and comparative advantage and to
relate Ricardo's theory of comparative advantage to outsourcing. This basic economics works pretty well with a clinical audience; they especially liked my concise summary of Ricardo:
It's not that you can't do the work better than someone else, it's rather that you have better things to do ..
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