The Guardian's bad advertising moment

I've been reading the Guardian ever since they went to full content on many of their feeds. Terrific paper, great innovation.

Unfortunately, the ads associated with feed adwords can be problematic.

For example, the feed for today's article on the illness of Thailand's King Bhumidol's illness in the midst of a grave national crisis was accompanied by this ad, just beneath the paragraph about the very popular Crown Princess ...



Big ouch.

Did I ever mention I once lived in the Bangkok's old Pradu Nam (water market)?

I wonder if there's a way to specify that some adword topics should be advertising free. So no ads for posts on Thailand, for example.