Manton Reece: The only 2 fixes for the iPhone platform
... There are a lot of well-intentioned suggestions for improving the App Store, but the result will always be the same until we acknowledge the root problem. The only fix is for Apple to remove itself as gatekeeper, or let us route around them...Apple is channeling the wrong side of 1984. Apple has become the enemy.
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Should make the process simple but Apple will still have the final say
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