Good-bye Buzz – for now.

I’ve clicked the link at the bottom of my Gmail account to discontinue Google Buzz.

I was initially enthusiastic because of the value of Google Reader notes – a precursor to Buzz. I hoped Google would fix the notes confusion/neglect while also giving me a better version of Twitter.

Instead, Google’s most senior leadership, the people leading and testing Buzz, blew it big time. They failed to understand the multiplicity of adult identities. All I can guess is that Brin et al are so wealthy and powerful that they have become fundamentally disconnected from mainstream reality.

I gave Google some time to recover, but they’re only playing around the edges. Google remains determined to tie all Buzz discussions directly to a user’s public Google Profile, perhaps as a way to manage spam and to drive search/marketing revenue.

Disappointing, but I’ll be back if they fix it.

Update: Even though I've removed Buzz via Gmail, my Buzz posts still appear on my Google Profile. Not funny Google.

Update 2: I've reversed the procedure that made my Profile searchable. It's non-intuitive, but the "Display my full name..." setting in "edit profile" toggles searchability. When unchecked a Google Search on a my name no longer returns my profile. The profile URL has not changed and prior links still show the public view. That public view still includes Buzz posts even though I've disabled Buzz support in Gmail. I've removed other information from my Google Profile and I expect I'll continue to trim the profile unless Google has a dramatic conversion.

Update 2/17/2010: In depth critique - with cartoon. Credit for focus on the Profile.