Via Daring Fireball Linked List ...
Google Atmosphere or “Admosphere”? - Why Microsoft
.. More importantly, with advertising revenue (and therefore mining customer data) remaining central to Google’s business model, and leadership that until recently took pride in declaring comfort with getting “right up to the creepy line” around privacy. Every CIO needs to ask if that value system is consistent with your privacy needs. Are you comfortable with every click in your business, every document, and every communication being in Google’s hands? Are your customers and business partners?...
... Organizations need to plan for the future without having to question a cloud provider's long term commitment to their business. Despite the need for customers to understand their roadmap, Google and others often surprise their customers by unexpectedly removing important features - or adding new ones - which increases both headaches and cost. These unexpected changes often lead to more work....
I don't trust Google 2.0. Microsoft has a fat target now.
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