Google and RSS: Not unfolding as anticipated

Google Reader died just 3 years ago. It feels a lot longer, I’m probably thinking of when Google burned Reader Social in favor of their G+ initiative. That was 5 years ago; eons by our reckoning, but things have changed less than we expected.

2013 was a truly bad year, but then Google ran into some G+ problems. Namely we hated it. They’ve since cut G+ into pieces, burned each piece, and scattered the ashes deep beneath the continental plates.

Meanwhile, despite a Feed 101 page that’s unchanged since 2004, Google’s Feedburner still lives. Google’s ancient Blogger Buzz blog is active, indeed blogs continue to be Google’s primary way of talking to the world.

Consider Google Fiber — one of their most critical projects. Today’s public housing announcement has a blogspot.com URL. More — take a look at the sidebar:

 

Ok, so it still has the obsolete G+ link, and Twitter and Facebook get colorful links, but note the old “Feed” link. Still there.

That’s not what we expected three years ago.

There’s more. Gmail has 1 billion active accounts. That’s big, but Google wants to replace it with Inbox. So Inbox is a good guide to Google’s current thinking. Inbox has an RSS (Atom) Feed.

RSS survived the great fire of 2013, Media gurus are shocked to learn that RSS still rules the news. RSS is still the only standard for two essential net functions: notification and subscription. RSS is going to last (Feedbin and Reeder.app are my personal clients).

I wonder when Google will incorporate Feed subscription into Inbox.

See also: 

• Quick thoughts on the end of Google Reader 3/2013
• Dapocalypse now: Google’s day of infamy 10/2011 
• Scorched Earth - if Google can’t own the web then it must destroy it. 5/2013
• Thinking tools 2014 - holding steady but future unclear 5/2014. Still same mix.
• Blogging is definitively back - the NYT has redone their Zombie RSS page 10/2014. NYT RSS continues to be primary way I use my subscription.
• Google and the Net 2015: The Quick, the Sick and the Dead - 7th edition 2/2015. Since then G+ was knifed and many Dead products have moved up to merely Sick.
• The Net is a forest. It has fires. 4/2013. In retrospect 2013 was a particularly bad year for the Net.
• Google’s war on standards: RSS, ActiveSync, now CalDAV. 3/2013. Apple deserves blame for CalDAV illness too.
• Project Ducky - why I’ve stopped using new Cloud services. 3/2013. I’ve been very careful since to only use services with low switching costs. Happy with how that’s worked.
• Google and Facebook: how Chrome supports life with an dully evil corporation 2/2012. Google turned Evil in 2011. They’ve been in rehab over the past year or so. Curiously no tech vendor is particularly Evil these days; even Facebook is respectable. Amazon and Google are probably still contending for “most Evil”, with Microsoft “most Good”. Apple and Facebook somewhere in the middle.