Quicken for Mac -- why vendors are going to screw-up subscription pricing for software services

We’ve been using Quicken for Mac for the past year. I’m satisfied with the software, but I no longer trust their pricing and renewal.

We paid $60 for Quicken for Mac 2015 on 7/31/2015.  On 1/8/2017 we paid $48.41, presumably for 1 year of subscription service. On 12/31/2017 we paid $32.35; we probably switched from a “deluxe” plan to a basic plan.

Today I received an email requesting renewal:

Your Quicken membership will expire on 12/31/2018. In order to continue enjoying all of the benefits of Quicken, including connected services such as bank downloads, stock price updates, account sync, and free phone support, please click here to renew your plan.

The link goes, however, to Quicken for Windows where we are shown as “deluxe” plan for $50.

Ok, so that’s presumably a mistake — albeit a bad mistake. When I go to https://www.quicken.com/mac/compare I can see the Mac plans - Starter at $35 (so probably a 15% price hike from last year) and “most popular” Deluxe for $50. I can’t compare to last year but it looks like most of the features added in the past year or so require the “deluxe” option now.

Which leads me to reconsider my previously relatively positive attitude towards software subscriptions.

I’ve been generally in favor of subscription pricing for software. I think Microsoft has done a great job with Office 365. It does, however, come with temptations for vendors. Subscription pricing makes it too easy to hide price increases and game features. It promotes “information asymmetry”.

I think Quicken has fallen for that trap.

I don’t trust them now.

We are evaluating options.