Friday, November 16, 2007

Epocrates for the iPhone

Epocrates is a must-have product for many physicians. It started out on Palm and moved to Microsoft's PDA platform (whatever they call it today), but the first is dying and the second deserves to die.

There's a Blackberry solution I believe, but the BB is very corporate. It's not very interesting if you don't use an Exchange server.

That leaves ... yes ... the iPhone.

Epocrates sent this out today. Clearly they want to be there...
Epocrates Supporter,

Thank you for your interest in using Epocrates software on the iPhone.

We are pleased to inform you that our free online drug reference has now been optimized for the iPhone and iPod touch. Simply point your Safari browser to http://m.epocrates.com/iphone.

Please note that we are eagerly awaiting the Software Development Kit (SDK) that Apple recently announced will be available in early 2008 to provide you with iPhone software that can be downloaded to your device.

Sign up through our Support Center to receive updates as we strive to better serve iPhone customers.
Eagerly is probably an understatement. If Apple really does deliver on their vague SDK promises, there will be a tsunami of medical applications developed for the iPhone.

BTW, I think they will deliver.

PS. I think they used to spell it ePocrates. Looks like they changed.