This “out of stock” direct sale electric fat bike is a sign of the times…
I remember when, just before the great .com crash, a mysterious ‘product x’ was going to revolutionize the world:
John Doerr speculated that it would be more important than the Internet. South Park devoted an episode to making fun of the hype before the product was released. Steve Jobs was quoted as saying that it was "as big a deal as the PC",
That product turned out to be the Segway. Which was, and is, a pretty neat product — but perhaps a few decades ahead of its time.
Meanwhile, as a quiet consequence of LiOn battery evolution and China, eBikes are growing exponentially. A fusion between traditional bicycle and scooter.
Like most cyclists I have mixed feelings about eBikes. On balance I think they are a good thing, but they will certainly have bad consequences — especially when collisions happen. A 250 lb adult on a 50 lb eBike moving at 25 mph is a lot of kinetic energy.
Mostly though, this is a marker of a changing world.