Fortunately, he's generous. Here he writes about lessons learned from a promotional tour for his software company - FogBugz. Many of them apply to routine travel (except the first class part). Emphases mine, alas I live in Saint Paul so I cannot escape Northwest.
Joel Spolsky's Travel Survival Guide - Business Travel - Software Demo'ingI didn't know you could do that with a Blackjack. Imagine if the iPhone were to support Bluetooth tethering...
- We waited until September to start the tour. According to the Bureau of Transportation Statistics, September sees 15% fewer air passengers than August. That may seem like a small difference, but thanks to queuing theory, it's actually significant enough to eliminate most of the lines at airports.
- We fly first class...
- We scheduled most of the travel in the early afternoon, when airports are relatively quiet...
- We never booked a flight until we were sure there was at least one later nonstop flight that would get us where we were going..
- Oh, and we refused to fly Northwest Airlines (NYSE:NWA), which routinely schedules more flights than they have the ability to operate.
... we didn't have a single delay of more than an hour, and the longest line I waited in was about 10 minutes for security at Seattle airport.
...Here are a few of my tips for good demos:
- Ban PowerPoint...
- ...I try to watch video of myself to learn how to be a better presenter...
- It's OK to tell jokes...
...In my carryon luggage:
- My laptop is a Lenovo ThinkPad X61s…
- To get on the Internet wherever I go, I have a Samsung Blackjack phone on AT&T ... supports GSM, so it works abroad, and HSDPA, for high-speed internet access... I wirelessly connect the laptop to the phone using Bluetooth and get high speed Internet access using my phone's unlimited data plan (this is called "tethering").
- The projector I use is the NEC NP60 (about $1250)...
- Because the laptop is usually too far away from the projector for a standard VGA cable, I carry these little gizmos called baluns which let me use a standard CAT-5 LAN cable instead of a VGA cable. I've found that a 25 foot LAN cable is plenty, but the baluns let you go much further if you need to.
- I also carry my own lavaliere microphones with transmitters and receivers (Sennheiser Evolution G2s) ...
As checked luggage:
- We had Lands' End Business Outfitters make us up a bunch of piquém polo shirts...
- We had our printer make up two big professional vertical banners with the FogBugz logo...
Shipped straight to each hotel via UPS ...
- 12-page 4-color brochures for each attendee
- Logo pads and pens for each attendee
- A couple of 25' extension cords, for the projector and the laptop
- A roll of duct tape to tape wires down on the carpet
- A couple of hundred "Hello, my name is…" stickers and sharpies so attendees can socialize before and after the event.
There's a lot of advice in one place. I liked the "ship extension cords" -- obvious only in retrospect.
Thanks again Joel!
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