This blog has, I assume, a pretty small regular readership. Some persons, however, may wonder what happened to the old name of the blog. Has the author been replaced? Has he changed his name?
No and no, but I am shifting to a less public web profile. I'd rather it not be trivially easy for casual business colleagues to enter my name in Google and be instantly exposed to my hobby of unread opinionating. With the changes I'm making here I expect that over the next few months search engines will gradually cease to identify my "true" name with these writings. For now "John Gordon" will do as a nom-de-plume (Google has 141,000 hits on that string; it's not an identifying string!).
Since my name can be inferred from the URL of this blog, I'm hardly being anonymous -- but search engines don't match search strings against URLs. I may change the URL eventually, but there's no great hurry.