Tuesday, December 16, 2008

The Max Planck Institute's very funny cover ..

I'd read of this fabulous blunder, but this story had more details ...

Chinese 'classical poem' was brothel ad - News, TV & Radio - The Independent

A respected research institute wanted Chinese classical texts to adorn its journal, something beautiful and elegant, to illustrate a special report on China. Instead, it got a racy flyer extolling the lusty details of stripping housewives in a brothel...

... There were red faces on the editorial board of one of Germany's top scientific institutions, the Max Planck Institute, after it ran the text of a handbill for a Macau strip club on the front page of its latest journal. Editors had hoped to find an elegant Chinese poem to grace the cover of a special issue, focusing on China, of the MaxPlanckForschung journal, but instead of poetry they ran a text effectively proclaiming "Hot Housewives in action!" on the front of the third-quarter edition. Their "enchanting and coquettish performance" was highly recommended...

They'd employed a "Sinologist" to review the text, but apparently they need a refresher course. Of course "enchanting and coquettish" seems a bit formal too ...

Apparently some mainlanders thought they were being mocked, but, mercifully, most found it hilarious.

A collector's item. Anyone who has this journal needs to preserve it for future sale.

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