Building virtual worlds in Google Earth: SketchUp

Great Cyber Shades of Snow Crash. Google is providing tools to build virtual worlds -- atop Google Earth.

Official Google Blog: A great day for 3D

... The new Google SketchUp is for the do-it-yourselfer, the hobbyist — really anyone who wants to build 3D models for use in Google Earth. Go ahead and model that new kitchen, or deck, landscape your virtual garden, or impress your teacher with a roller coaster or medieval castle. When you’re finished, place your model in Google Earth. There! The beginning of a virtual world. Warning: don’t start messing with this stuff after dinner because your first experience could be an all-nighter… making an idea come to life in 3D can be very addicting.

And what could be better than that? Well, sharing your work with everyone else through the 3D Warehouse. Accessible through both versions of SketchUp, 3D Warehouse enables you to upload, search, browse, view, and download SketchUp models. Just as you do with Google search, enter some keywords and the 3D Warehouse shows you all your options. Grab the one you want and import it into your model. (Note that the Warehouse is not stocked up yet — so model something yourself and upload it for all the world to see.)

Windows client, Mac promised (we'll see ...).