How to sell a map and create a retail web site

This is a very clever business web site. Kudos to this Colorado business. They sell trail maps and books for outdoor activity. All very well, but what's clever is their combination of service and marketing. For example, the Minnesota Bicycle Trails Reference Map costs $5.00 or so. The site lists every trail on the map with supplemental information. So how does this help them sell the map? Each trail profile is followed by links to the maps and/or books that reference the trail. No mapping information is included.

So they combine value delivered for free with marketing, and intelligently link the products to the marketing. They also have an affiliate program for others who wish to set up store fronts.

This is the way web marketing and advertising ought to be done. Why can't others figure this out, darn it?!

Thinking about science in America, and the Catholic Church

I've been thinking more about science in America, and Pope Benedict's fracture of an unofficial truce between the Church and Science: Gordon's Notes: Another victory for the Discovery Institute: The Catholic church church attacks the enlightenment.

Science in America is being strongly challenged and occasionally defeated. That may not be entirely bad for science. Scientists tend to be politically flacid; it's long past time they woke up. Even if rationalists really do lose in this country, moreover, it's unlikely India, China and Europe will join a flight to superstition. It might not be an entirely bad thing to have another nation (or nations) lead for a while. A bit of economic and political decline might temper American arrogance and add a bit of wisdom.

As for the Catholic church, on reflection the truce of Vatican II was a false pause in a long conflict with science. One of the strongest logical outcomes of natural selection and our emerging understanding of consciousness is that there's nothing inevitable about the emergence of humans, or about human nature, or even about sentience. (I've a hunch that sentience is an almost inevitable byproduct of a longlived complex ecosystem -- but that's only a guess, there's no way today to test that hypothesis.)

The evitability of Man is a hard pill for the church to swallow; a God that finds humans to be a delightful byproduct of His creation rather than the Purpose thereof is a bit off-putting for traditionalists. (Frankly I can't believe the "delightful" part myself, but I'm not God.)

With this announcement the Catholic church is shifting to a traditionalist position, reversing the post-Vatican II agenda and firmly aligning itself with American Protestant fundamentalists -- just as it did when Catholic bishops came out against John Kerry. This is a very big deal for the Church. There will be consequences within the church.

The Jesuits must quite miserable.

Another victory for the Discovery Institute: The Catholic church church attacks the enlightenment

Leading Cardinal Redefines Church's View on Evolution - New York Times

I must doff my cap to the Discovery Institute. Not since the dark ages has reason, science, and enlightenment had such an effective and implacable foe (update: ok, so maybe Stalin/Lysenko, Mao, and a few hundred others were even more effective in their time). In the Benedict era the Discovery Institute has brought the Catholic church into their fold.

An influential cardinal in the Roman Catholic Church, which has long been regarded as an ally of the theory of evolution, is now suggesting that belief in evolution as accepted by science today may be incompatible with Catholic faith.

The cardinal, Christoph Schönborn, archbishop of Vienna, a theologian who is close to Pope Benedict XVI, staked out his position in an Op-Ed article in The New York Times on Thursday, writing, "Evolution in the sense of common ancestry might be true, but evolution in the neo-Darwinian sense - an unguided, unplanned process of random variation and natural selection - is not...

...Mark Ryland, a vice president of the [Discovery] institute, said in an interview that he had urged the cardinal to write the essay. Both Mr. Ryland and Cardinal Schönborn said that an essay in May in The Times about the compatibility of religion and evolutionary theory by Lawrence M. Krauss, a physicist at Case Western Reserve University in Cleveland, suggested to them that it was time to clarify the church's position on evolution.

The cardinal's essay, a direct response to Dr. Krauss's article, was submitted to The Times by a Virginia public relations firm, Creative Response Concepts, which also represents the Discovery Institute.

I would have opposed George Bush's election for his opposition to reason alone; I consider the Discovery Institute's progress a side effect of Bush's election. GWB has often declared himself as ingorant of science in general, and opposed to biology and climate science in particular.

What's next in Broadband

broadband news - Everything You Need to Know About Next-gen Broadband - New DSL flavors, DOCSIS 3.0, Bell TV, and more...

DB: In three to four years - because constructing facilities for millions of people take that long - expect that half of Verizon should have fiber at 15-100 meg, otherwise slow DSL. Half of SBC should have DSL at 10-20Mbps, from existing boxes 2,000-5,000 feet away (FTTN). The rest will be slow DSL and satellite resale. One-tenth of BellSouth customers should have 50Mbps service from fiber to the curb. Half of the rest should have 10-30Mbps DSL, often using two lines...

...DB: Verizon is going as fast as it can building fiber; one newspaper reported 2,000 crews working just in Virginia! It's really that big a job to rewire a third of the U.S. All the others are constrained more by their decision on how much to spend, not construction limits.

Verizon wants fiber to the home. That's the big deal. Three million homes passed by the end of 2005. They've budgeted for, and are likely to deliver - a total of 7 million by the end of 2006 and 15 million by the end of 2008. That's about half of their 1/3rd of the country target - an enormous build costing $15-20 billion. Verizon and NTT in Japan are the only two large carriers in the world doing large volumes of fiber.

Currently, Verizon has a BPON network with video that matches cable on one wavelength and 19 meg down/ 6 meg up. They intend to switch to GPON for new builds as soon as it's ready, and have pushed manufacturers to have equipment by mid-2006 and accelerated the international standard. That's designed for 100 meg symmetric and higher, for real.

For the 20 million plus other Verizon subscribers, they will continue offering DSL and have given no indication they'll jump from the 1-5 meg ADSL speeds to the 10-15 meg ADSL2+. They stopped the DSL build at 80% or so to concentrate on fiber, but I believe are now going back to reach 90%+. Because they were considering selling rural lines, they didn't invest, leaving half of Maine unserved.

Via Slashdot. Back in 1994 this is what we'd thought we'd have by 2000. We were off by quite a bit. One of the reasons the first Internet bubble blew up so dramatically was that broadband deployment was far slower than most analysts projected -- early 1990s business plans that relied on ubiquitous reliable broadband died.

This kind of infrastructure is, I think, closer to what South Korea has now.

The Google Firefox Toolbar: at long last

Google Blog: The platypus of the Internet

It's been a long time coming.

GMail and spam filtering: Google's engineers are not perfect after all

Google Accounts

I love GMail -- except for the spam filtering. It's broken in an impressive way. Google's spam filters miss a lot of spam (so it shows up in my inbox) and they label a lot of my email as spam when it isn't (possibly a problem with how they handle redirects). Of course since GMail is a free/beta product there's no-one to complain to -- or even give feedback to. Actually, there is a feedback form. Update: it's a Potemkin feedback form. Use it and you get a form letter email that says to resubmit feedback after reading the form letter -- but the form letter doesn't include what was written using Google's web page. This manages to be worse than nothing!

My regular ISP, using standard open source spam management solutions, does a far better job.

Google arrogance perhaps? definitely.

Update: When you mark a message as 'not spam', GMail is supposed to add the sender to one's contact list. Contacts are supposed to be 'white listed'. This is broken, GMail is not always adding the sender correctly. I'm adding the sender for miscategorized email manually to my contacts list.

Circumcision: required for all males now?

Circumcision may offer Africa AIDS hope / Procedure linked to much lower rate of new HIV infections

A year ago a study reported a 6 fold protective effect of circumcision. Now another study demonstrates about a 70% risk reduction.

I did infant circumcisions in the days before use of any local anesthesia. I hated doing them and always tried to persuade mothers (they made the decisions) that it was a peculiar American custom with minimal medical benefit and lots of pain. (As far as I know the US is the only industrialized country which practices circumcision for non-religious cultural reasons.)

Looks like I was wrong. Not the first time. If this really holds up we have a miraculously effective way to stop HIV. Nobel prizes all around!

Pricing futures contracts and call options: examples from oil futures

Econbrowser: $100 a barrel-- what are the odds?

This is a wonderful practical essay on a complex topic. I was trying to figure out the other day how to price a real estate futures option -- I figured out fairly quickly that it was complex. This says why.

The expected price for oil, based on the option calculation, is about $60 in 6 months. About what it is now.

Millennium Simulation: Visiting the universe by simulation

Millennium Simulation

Any feelings of recursion when viewing these videos are purely imaginary.

(Link to mirror site, the original has been slashdotted.)

Highlights from the 2000 official Texas Republican platform

Crooked Timber Gold Standard

I thought the Minnesota Democratic-Farm-Labor platform was a bit flaky. I just needed to read the Texas Republican party platform. I'll never think badly of the DFL's flakiness again.

Puts hair on the chest.

My favorite: "WE OPPOSE: the theory of global warming."

Hmm. I wonder what they say about teaching evolution ...

The word that is not "democracy": it can happen here

The New York Review of Books: The New World Order

Tony Judt, a historian, fears for the American Republic.

...With rare exceptions—notably the admirable Seymour Hersh in The New Yorker—the American press has signally failed to understand, much less confront, the threat posed by this administration. Bullied into acquiescence, newspapers and television in the US have allowed the executive power to ignore the law and abuse human rights free of scrutiny or challenge. Far from defying an over-mighty government, investigative journalists were actively complicit before the Iraq war in spreading reports of weapons of mass destruction. Pundits and commentators bayed for war and sneered—as they continue to sneer—at foreign critics or dissenting allies. Amnesty International and other foreign human rights groups are now doing the work of domestic media grown supine and subservient...

...Historians and pundits who leap aboard the bandwagon of American Empire have forgotten a little too quickly that for an empire to be born, a republic has first to die. In the longer run no country can expect to behave imperially—brutally, contemptuously, illegally—abroad while preserving republican values at home. For it is a mistake to suppose that institutions alone will save a republic from the abuses of power to which empire inevitably leads. It is not institutions that make or break republics, it is men. And in the United States today, the men (and women) of the country's political class have failed. Congress appears helpless to impede the concentration of power in the executive branch; indeed, with few exceptions it has contributed actively and even enthusiastically to the process...

... The American people have a touching faith in the invulnerability of their republic. It would not occur to most of them even to contemplate the possibility that their country might fall into the hands of a meretricious oligarchy; that, as Andrew Bacevich puts it, their political "system is fundamentally corrupt and functions in ways inconsistent with the spirit of genuine democracy." But the twentieth century has taught most other peoples in the world to be less cocksure. And when foreigners look across the oceans at the US today, what they see is far from reassuring.

For there is a precedent in modern Western history for a country whose leader exploits national humiliation and fear to restrict public freedoms; for a government that makes permanent war as a tool of state policy and arranges for the torture of its political enemies; for a ruling class that pursues divisive social goals under the guise of national 'values'; for a culture that asserts its unique destiny and superiority and that worships military prowess; for a political system in which the dominant party manipulates procedural rules and threatens to change the law in order to get its own way; where journalists are intimidated into confessing their errors and made to do public penance. Europeans in particular have experienced such a regime in the recent past and they have a word for it. That word is not 'democracy.'

The study of history is always illuminating. There are several points in American history where the Republic was at risk, and I'm not referring to the Civil War alone. Were we to replay our history, and change a few details, it might have come out quite differently. We are fundamentally human, no different than Germans, Japanese, Argentinians, Chileans, Spanish and others who've descended into brutal political states. I am staggered by how poorly America has managed a single very effective but conventional terrorist attack; imagine if a nuclear or biological weapon had caused mass casualties in a major urban center.

There is nothing in our national character or history that ensures we will not follow the path others have taken.

Sparta 2008: The Militarization of America

The New York Review of Books: The New World Order

Emphases mine.

The New American Militarism: How Americans Are Seduced by War
by Andrew J. Bacevich
Oxford University Press, 270 pp., $28.00

Bacevich is a graduate of West Point, a Vietnam veteran, and a conservative Catholic who now directs the study of international relations at Boston University. He has thus earned the right to a hearing even in circles typically immune to criticism. What he writes should give them pause. His argument is complex, resting on a close account of changes in the US military since Vietnam, on the militarization of strategic political thinking, and on the role of the military in American culture. But his conclusion is clear. The United States, he writes, is becoming not just a militarized state but a military society: a country where armed power is the measure of national greatness, and war, or planning for war, is the exemplary (and only) common project.

Why does the US Department of Defense currently maintain 725 official US military bases outside the country and 969 at home (not to mention numerous secret bases)? Why does the US spend more on 'defense' than all the rest of the world put together? After all, it has no present or likely enemies of the kind who could be intimidated or defeated by 'star wars' missile defense or bunker-busting 'nukes.' And yet this country is obsessed with war: rumors of war, images of war, 'preemptive' war, 'preventive' war, 'surgical' war, 'prophylactic' war, 'permanent' war. As President Bush explained at a news conference on April 13, 2004, 'This country must go on the offense and stay on the offense.'

Among democracies, only in America do soldiers and other uniformed servicemen figure ubiquitously in political photo ops and popular movies. Only in America do civilians eagerly buy expensive military service vehicles for suburban shopping runs. In a country no longer supreme in most other fields of human endeavor, war and warriors have become the last, enduring symbols of American dominance and the American way of life. 'In war, it seemed,' writes Bacevich, 'lay America's true comparative advantage.'

Bacevich is good on the intellectual roots of the cult of therapeutic aggression—citing among others the inimitable Norman Podhoretz (America has an international mission and must never 'come home'). He also summarizes the realist case for war—rooted in what will become the country's increasingly desperate struggle to control the fuel supply. The United States consumes 25 percent of all the oil produced in the world every year but has proven reserves of its own amounting to less than 2 percent of the global total. This struggle Bacevich calls World War IV: the contest for supremacy in strategic, energy-rich regions like the Middle East and Central Asia.[10] It began at the end of the Seventies, long before the formal conclusion of 'World War III' (i.e., the cold war).

In this setting today's 'Global War on Terror' is one battle, perhaps just a sideshow, among the potentially limitless number of battles that the US will be called upon (or will call upon itself) to fight. These battles will all be won because the US has a monopoly of the most advanced weaponry—and they may be acceptable to the American people because, in Bacevich's view, that same weaponry, air power especially, has given war 'aesthetic respectability' once again. But the war itself has no foreseeable end.

As a former soldier, Bacevich is much troubled by the consequent militarization of American foreign relations, and by the debauching of his country's traditional martial values in wars of conquest and occupation. And it is clear that he has little tolerance for Washington's ideologically driven overseas adventures: the uncertain benefits for the foreign recipients are far outweighed by the moral costs to the US itself.[11] For Bacevich's deepest concern lies closer to home. In a militarized society the range of acceptable opinion inevitably shrinks. Opposition to the 'commander in chief' is swiftly characterized as lese-majeste; criticism becomes betrayal. No nation, as Madison wrote in 1795 and Bacevich recalls approvingly, can 'preserve its freedom in the midst of continual warfare.'[12] 'Full-spectrum dominance' begins as a Pentagon cliche and ends as an executive project.

Germany was a militarized society in the 19th century. Japan was a militarised society in late 19th and early 20th century. The US only developed a serious persistent military force after World War II, but increasingly we are becoming a militarized society. This is why so many nations are afraid of us, and why the Economist recently reported a highly negative worldwide opinion of America.

Dyer on Iraq: "This is going to be a long war."

Iraq: The Long War

The military historian Gwynne Dyer summarizes the strategic situation in Iraq. The title is the conclusion -- he foresees a "long" war. He doesn't say what he means by "long"; historically long wars are anything from 8 to 100 years. The current "realist" fashion is to presume an "insurgency"/"civil war" lasting about 5-8 years, then a smoldering "peace" (see Ireland) for perhaps another 20-40 years.

During that time the US forces will be continually stressed and the US will not be able to engage in significant "adventures" elsewhere (much to the relief of North Korea, China, Russia and maybe everyone). Sometime in the next 10 years we will either give up or some administration will start a draft - or hire a very large number of foreign mercenaries. High school students may read about France's Algerian experience, however study of those materials may be considered distasteful, if not seditious.

GWB has established his place in history.

On the unremarked and curious decay of software

MacInTouch: timely news and tips about the Apple Macintosh

From a reader comment in Macintouch:

[MacInTouch Readers] Creating long documents with cross-references, many tables, and heaven forbid - figures - is not really possible on the Mac nowadays. MS Word, even splitting files and trying every trick, is unstable and crashes frequently. This seems to occur across our university and there is much gnashing of teeth.

In the past we tried Framemaker 6 (Win) with Virtual PC. It was too slow. However, in desperation have just tried the combination (VPC 7.02 running Win XP and Framemaker 6 for Win) on a17' 1.67 GHz Powerbook. It was fast enough and stable enough for me to create a 200-page document with 6 chapters, multiple cross references, proper numbering, etc. It is disappointing that this can't be done on the Mac but now there is a solution.

15 years ago one could create a complex 200 page document using WordPerfect 5 for DOS. It wouldn't be all that pretty on the screen, but it would print out well.

I don't think this is an isolated issue. Many software solutions that were created in the 1980s no longer have consumer equivalents. Quite curious really.

Fax and Voicemail to email: MaxEmail and more

In years past I've used eFax, jFax and Faxaway in an attempt to integrate fax and email. Results were mixed. Faxaway was once a good solution for sending email as a fax, but I don't like their billing procedures (they do get some good reviews nowadays and claim to have added fax receipt). eFax (e-Fax) died in an ugly spiral of spam; they were a .com without a business plan. jFax (j-Fax) required some odd sort of proprietary viewer -- I want PDF.

Recently I decided to try again -- especially for fax receipt.

In theory one could use an email/fax service to send faxes as well, but scanning documents then faxing them is too awkward a workflow -- particularly in the absence of a sheet feed scanner. It's technically feasible, but there are problems with both software and hardware.

The hardware problem is the tougher one. Traditionally home scanners were designed for image acquisition, not document management. They haven't had reliable sheet feeders or the software to assemble pages into a document. This may be changing, but it's a slow process that's moved forwards and backwards over the past decade. For most of the past ten years reliable document scanners have started at $1,000 a unit and moved quickly into the five figure range.

Even if the hardware worked, the software I've seen isn't good enough. This task requires software that automates assembling the scanned images into a document, translating that to CCITT encoded TIFF, and uploading the result to the send-scan service (ideally through an API). I don't think there's a market to support this kind of software. Someday, perhaps in the VOIP world of the future, some vendor (Google?) will decide to take over faxing and provide the software/API solution that manufacturers will create hardware for.

So for sending faxes we will buy a dedicated fax machine, or maybe an integrated hydra multi-funtion device (but those have a reputation for buggy device drivers, unreliable hardware, and lousy Mac support). Any online service support for fax sending is just gravy (it's about 10 cents/fax with MaxEmail).

So how about receiving faxes? In theory a standalone fax machine can monitor incoming phone calls line and automatically distinguish incoming faxes from voice calls. In practice none of the people I know have been happy with this; most either end up connecting the fax machine erratically or they pay for a dedicated line. Since I'll eventually buy a fax machine I'll get to test this out myself.

So it's for incoming faxes where a fax to email service ought to work well. Nowadays the best ones support both incoming fax and incoming voice messages. Fax is translated to PDF or TIFF, voicemail to WAV (or something else). Users receive an email with an attached WAV or PDF file, or an email with a link to such. Inbound WAVs or PDFs are retained on the host service for at least 30 days, outbound faxes are not stored.

It's tough to find reviews of such services, Tidbits had the best I found from April 2005 (link to futher discussion on the right side of this page.) They liked MaxEmail's low cost ($15/year, Chicago phone number) solution. Innoport also got good reviews, but they don't offer anything comparable to MaxEmail's low cost Lite solution.

I decided both MaxEmail and Innoport looked reasonable. The latter is more corporate looking, but MaxEmail offered a free limited trial solution and Innoport didn't have any Minnesota local fax numbers. I ended up signing up for MaxEmail's Plus solution with a local fax number -- the Lite solution is a much better deal but our incoming faxes are frequently from small local educational institutions who might balk at sending some information to a remote number.

I'll try MaxEmail for a while and experiment with their voicemail service. I'll compare that to the dedicated fax machine. More later ...

Update 10/5/09: Somehow MaxEmail crept up to a $9/month flat fee. I didn't pay much attention, but that starts to add up for a service we now rarely use. I canceled it.