Monday, January 23, 2006

iTunes users are Democrats?

iTunes grown (14% of net users) is huge news for Apple. iTunes embedding is fundamental to Apple's success. They may have crossed the "tipping point". Most interesting, however, is that their user base appears to be democrat:
BBC NEWS | Technology | Apple iTunes users growing fast

Curiously, the market research firm also found that iTunes users comprise a readily identifiable audience in terms of their likes and dislikes for certain goods and services.

For instance, Nielsen said, iTunes users were 2.2 times more likely to own a Volkswagen than the average internet user. Audi and Subaru were also popular with regular users of the Apple store.
Marketers usually consider ownership of these vehicles as a very reliable market for someone who votes Democrat first.

Microsoft needs to go for the Republicans.

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