Friday, June 30, 2006

Google's strategy: a summary

Google Blogoscoped is getting better all the time. I like this synopsis of Google's strategy:
Google Checkout Is Live

It looks like Google aims to become the software layer below all web content. A webmaster can now create a shop site by outsourcing the data publication to Google Base, getting extra publicity through Google AdWords, adding Google features through Google Account Authentication, add site search with the Google Web API, and allow shoopers to buy stuff with Google Checkout without having to handle credit card information. Community sites can make revenue via Google AdSense, share the revenue through the AdSense API, and outsource blogs (Blogger), web pages (Google Page Creator), groups (Google Groups), calendars (Google Calendar), videos (Google Video), images (Picasa Web Albums), maps (the Google Maps API) and so on. The foundation for all of this, really, is user trust in Google, and the question: will they screw with my data or not?
I'm still waiting for Google backup.

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