Tuesday, July 25, 2006

Fritos flavor twists: exhibit A in the American Obesity epidemic

My wife showed me a small bag of FRITOS FLAVOR TWISTS™ Honey BBQ Flavored Corn Chips. These are the sort of thing horrible parents like us sometimes allow their poorly served children to have. This itty bitty snack sized bag contains "4 servings".

Four. 4.

Why did FritoLay corporation decide to call this a "four serving bag"? Maybe it's because one serving has 160 calories and 15% of the fat RDA. So the typical snack sized bag priced at 99 cents, has 640 calories and 60% of the fat RDA.

In other words, one bag has about half the calories the average adult needs in a day.

I used to think the tobacco companies were all alone in the pit of corporate damnation. Philip Morris, meet FritoLay.

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