Wednesday, September 13, 2006

Whatever happened to Amazon's lousy service?

Is this the sign of new trend? At one time Amazon had a reputation for awful customer service; only a wizard could locate their hidden customer service number.

No longer. Their product return service is fully automated and very effective. Most impressive, is their eStara powered online phone service. When a USPS package went misssing recently it took only one or two clicks to get eStrata to call me back. The problem was resolved almost immediately.

Impressive, and expensive. Amazon is making a big bet that customer service counts. Maybe the pendulum is swinging at last. Dell is no doubt taking notes.

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