Wednesday, October 31, 2007

LinkedIn joins Google's open social networking

The great thing about a closed ecosystem taking the #1 position is that the best option for rivals is to collaborate around an open solution.

That's the best option, but it rarely happens. Usually rivals simply fight it out. Remember Sun and Netscape? In the 90s the two could have collaborated to fight Microsoft on the browser front, instead they fought bitterly. Netscape died, Sun was mortally wounded, and IE ruled (still does).

Google might be smarter with OpenSocial:
BBC NEWS | Technology | Google opens up social networking:

...Google said that around a dozen social network partners had signed up to the system, including business site LinkedIn, Friendster and Google's own social network Orkut...
I bolded LinkedIn because it's the social face for one's corporate self. A unique front with few challengers. I'd expect Google to invest in them if they haven't already.

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