Monday, October 01, 2007

Nokia is the Apple Geek's new best friend

Where can an Apple geek look for help, now that Apple is beating on its most loyal customers?

Into our hour of darkness and despair rides an unexpected savior - Nokia! (emphases mine):

AppleInsider | Nokia launches anti-iPhone campaign amid controversy

Bloggers and hackers aren't the only ones sticking it to iPhone maker Apple Inc. for its closed minded approach to user-customization of the touch-screen handsets -- Nokia has taken advantage of the situation by launching a print and web campaign dubbed "Open to anything."

"We believe the best devices have no limits. That's why we've left the Nokia Nseries open," the Finland-based handset maker wrote on its new "Open to anything" website. "Open to applications. Open to widgets. Open to anything. So go ahead and load it up. What is does is up to you."

The campaign, which was accompanied by the posting of similarly-worded bills in New York City this past weekend, is an obvious response to the latest iPhone update on Thursday...

...The matter is complicated by a number of factors, primarily what is now being perceived by some as a poor job on Apple's part to convey its stance on third-party applications to iPhone users earlier in the handset's lifecycle...

Ahh, balm to our wounds.

Nokia placed two full page ads in the paper NYT about 10 days ago beating up on Apple's control fetish. I didn't comment at the time because I couldn't find any related marketing material on Nokia's web site, but it seems their dysfunctional marketing department is catching up.

This has got to cause pain in Cupertino. Alas this is probably not a good strategic move for Nokia; it's just the sort of thing that might cause Apple (and AT&T?) to change direction. Nokia would be best served by Apple continuing on their current path of self-destruction...

I wonder if Nokia will support iSync?

PS. Nokia has a very annoying flash based web site. I didn't say the Nokia was a smart company ...

1 comment:

Anonymous said...

nokia brand always making newest devices,thats why people no wonder use it,.!