It's a little secret of national politics that, past the primaries, 99% of the electorate with any significant connection to reality has made up their mind.
So all the advertising, all the spin, all the media manipulation -- none of it is for you or me. We're just in the way.
It's all for the undecided voter and for the intermittent non-voter -- two groups that overlap.
Cosmic Variance has just learned the bad news. Sean is young I think, so no shame in being naive. For obvious reasons this isn't something politicians talk about. They may despise the chore of selling themselves to the arational and illogical, but that's what the game is all about.
There's a bright side. The next time you hear an astoundingly idiotic campaign statement, remember who it's aimed at. Politicians are not as a stupid as they sound, they're just profoundly cynical.