Thursday, January 17, 2008

Use the name your enemies would give one of their causes

I liked Krugman's aside in a post written on a different topic:

Bush tax cut mythology - Paul Krugman - Op-Ed Columnist - New York Times Blog

...If we ever have legislation decreeing death of the first-born, it will be named MPAPRA, the Motherhood Patriotism and Apple Pie Reconcilation Act, or something like that...

I posted previously about the brilliant name given the organization that has quietly transformed the medical knowledge industry. The lesson is clear: when you want something to be accepted in the face of a powerful opposition, use the name that your opposition would choose for some cause they like (which need not be in any way related to your own cause).

Republicans pioneered this technique, but, at long last, naive Dems have at last caught on. Now the titles of most legislation are largely unrelated to the content, but they sound vaguely uplifting to all.

Want to build bicycle paths? Call your organization the Coalition for Automative Rights (CAR). Can't fail.

I don't think Orwell anticipated this. It's really post-Orwellian.

1 comment:

Anonymous said...

Very good! Thank god for the printed word. Alan