Wednesday, May 07, 2008

The strange ways corporations die: Sprint's Instinct campaign

Sprint is going to spend $100 million to promote their iPhone killer - the Samsung "Instinct".

Details at the link. Briefly, Sprint is doomed.

Makes me wonder if there's a common pattern to the death throes of a publicly traded corporation. Let's assume that most of the thinkers and ethical leaders bail out before the proverbial plane starts its final dive. What you have left then are a bunch of sharp operators, who've fought by tooth and claw to the pilot's seats with the parachutes

These survivors need to do something to do while they pack parachutes and loot the plane. A $100 million ad campaign is just the right distraction.

Somebody ought do a business school case study ...

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