Thursday, July 01, 2010

Jonathon Ive lays a second cube: The iPhone 4

Remember Apple's cube?

It was designed by Jonathon Ive. It was beautiful. It became a museum piece. It's a collectors item. It was incredibly stupid design and a commercial failure.

The cube showed what was great about Apple -- and how the company jumps the shark every few years.

They've done it again with Jonathon Ive's iPhone 4. It's not just the sensor and antenna bugs, the thing is as fragile as .... glass.

I'll buy one of course. With a protective case like the one my 3G has long lived in.

The cube was last sold in 2001. Apple, let's not do this again before 2020 ok?

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