Tuesday, September 06, 2011

The Browser: best of the web and a marketing failure

The Browser is a curated take on the kind of 'this is interesting' content sharing usually associated with Twitter or (to the real cognoscenti) with Google Reader Shares.

It intersects with similar services like Instapaper's content shares, but there's no obvious automation component. It's old-style human curation with links to the original source.

It's good curation - pretty much everything they show today is interesting to me. Unfortunately, I've already read most of the referenced articles. It's hard to see how they can make money; a GigaOm review says they're considering charging subscribers. That's a tough one, though I wish them well. It's hard to compete with free, but perhaps free will go away (it happens) and they'll find a niche.

Whatever their future, it's clear they're a marketing failure. I mean, I'm just reading about them now?! That's insanely bad marketing.

Yes, they have a feed. I'll be following it ... http://thebrowser.com/feeds. So if you follow my Google Reader Shares ...

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