There's a lot of fluff in the report. These were the parts I thought were mildly interesting:
- Nigeria: 28% of popn has net access, 5th fastest growing access
- US: 20% of popn still no access (will require govt action to close that gap I bet)
- Android is awesome. (I sold my soul to Apple years ago btw)
- Almost 30% US adults have Tablet/eReader (I wonder if they count iPhones though)
- Mobile doesn't made ad money, so ad supported net sites are in deep trouble.
- Ad supported Apps look good.
- Internet ad revenue surpassed newspaper 2010 (assume FAR behind TV)
- Public has given up on privacy.
- Aggregate market cap global public companies is 36 Trillion. (So only 72 Apples?). Note this excludes privates like Aramco, etc.
- Advertisers want access to us while we're in the Car.
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