Friday, January 30, 2009

Dear Canon Camera - are you listening now?

Dear Canon,

I don't think you were listening last January when I told you that I don't give a flying damn about your megapixels.

I want ISO. Screw the pixels. Give me light sensitivity and I'll buy another Digital Rebel.

Otherwise, you know, this isn't a bad time to save money.

Maybe you're listening now?
Cameras Too Expensive For Christmas This Year: Canon's Profits Down 91% (CAJ)

Japanese high-tech giant Canon Inc. warned Wednesday the economic crisis would drive down profits by two-thirds in 2009...

... Canon logged a net profit of 11.62 billion yen (130 million dollars) in the fourth quarter of 2008, well short of the previous year's 127.85 billion. Operating profit fell 81 percent to 35.83 billion yen...

... "The rapid deterioration in the economic environment since the autumn has triggered a global slump in individual consumption. This has caused damage to the digital camera market beyond our expectation," [Canon managing director Masahiro Osawa] told reporters...

I'll bet Nikon's profits didn't fall by 81%.

Give me reasonable sensor noise at ISO 1,200 for $550 and we'll talk some more.


A currently thrifty former customer.

PS. While you're in a listening mood, your computer division needs to fire the outsourced operation that develops the OS X device drivers for your scanners and printers.

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