A marketing firm is caught manipulating Wikipedia. The interesting bit is their response ...
BBC News - Wikipedia investigates PR firm Bell Pottinger's edits
... Lord Bell, chairman of Chime Communications, the owner of Bell Pottinger, said an internal review had been launched."Everyone does it, so don't look at us."
"I can't see any bad headlines for our clients," he told the BBC. "You won't find anybody, including journalists, who doesn't do exactly the same thing."...
I hope journalists will dig deeper into the state of Wikipedia and how the "pay-to-edit" problem will be managed going forward. I suspect there are are some reasonable answers, mostly building on Wikipedia's existing frameworks for managing malign edits. Problem is the same as the spam wars and the (new) voice-bot wars -- the costs keep rising.
