Wednesday, September 10, 2014

Apple Watch - a bridge too far

There's a healthy business in in used 6th generation iPod Nanos. The kids lost ours recently and we all miss it; we might look for a used one.

I don't think the 1st generation Apple Watch will be nearly as successful in the US market, though it may have some success in its true target market of China. Unlike the much loved Nano-clip it doesn't solve anyone's problems well. An water-susceptible exercise device tied to an iPhone is far less useful than an inexpensive FitBit. An authentication device tied to an iPhone is redundant in today's world. The iWatch Apple Watch is a very limited music and video platform. It's too big, it's too expensive, it's too fragile (water), the battery is too small and the initial demo highlighted bumping hearts.

The Apple watch is less developed and less interesting than Google Glass -- and that's a very low threshold to clear. If Apple had innovated on the standalone Nano-clip they could have delivered an interesting product, but the technology isn't here for the product Cook decided to bring to market.

This isn't the usual Apple 1.0 product. The usual 1.0 Apple product is interesting and somewhat useful for early adopters with high pain tolerance and it comes with a clear path to a strong 2.0. This is version 0.5. It's far too ambitious for its time -- and it's 6 months behind schedule.

A waterproof $150 iOS 8 Nano-clip replacement in Sept 2015 will be interesting. Splitting the cellular phone into multiple components, for which iPad and Apple Watch are interaction elements will be interesting. Standalone Apple Watch 4 running on next-generation LTE will be interesting.

Apple Watch 1 is a mistake.

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